Gary Brooks

Chief Marketing Officer
Syncron

As Chief Marketing Officer of Syncron, Mr. Brooks is responsible for global marketing where his primarily focused on helping leading companies around the world efficiently and effectively improve their aftermarket service operations.

With 20 years of marketing experience, Mr. Brooks is a revenue focused B2B marketing executive who believes in qualitative work with quantitative results to deliver breakthrough revenue performance.

Mr. Brooks was formerly EVP of Global Marketing and Alliances at Servigistics where he was instrumental in accelerating the company’s growth and securing the Service Lifecycle Management (SLM) market leader position before the company was sold to Marlin Equity Partners.
Mr. Brooks has also served in executive leadership roles at Ariba, Tradex, KnowledgeStorm, Bomgar Corporation, Cortera and Urjanet.

Mr. Brooks holds a BS from Northeastern University and a MS, Management from Lesley University.

Check out the incredible speaker line-up to see who will be joining Gary.

Download The Latest Agenda

Becoming A World-Class Service Organization

Saturday, February 4th, 2017

09:25 Field Service and Customer Experience: The Final Frontier of Automation

Your field service technicians are the ‘face’ of your brand – the individuals interacting with your customers on a regular basis. Are you equipping them with everything they need to be successful?

You’ve already reduced response times and empowered technicians with the guidance they need to fix a wide-range of problems. But, too often technicians aren’t stocked with the appropriate part to make a repair quickly, leading to dissatisfied customers and decreased margins.

In this keynote, Gary Brooks, CMO of Syncron, will discuss how to optimize the interactions field service technicians have with customers, specifically highlighting the important role technology plays in ensuring every technician is equipped with the necessary service parts 100 percent of the time, creating loyal customers and more revenue.

14:25 3 Tips for Improving First-Time Fix Rates to Create Lifetime Loyalty

Manufacturers are under increasing pressure to boost revenue while simultaneously cutting costs – all while driving superior customer experiences. A key area of opportunity to improve these metrics is your company’s first-time fix rate -- an area that when fully optimized creates happy customers, reduces operational costs and generates new revenue opportunities.

According to Aberdeen, 88 percent of “best-in-class” field service organizations resolve a customer’s issue on the first visit. So, how can you become one of these top performing businesses? In this session, Gary Brooks, CMO of Syncron, will outline steps to optimizing your company’s first-time fix rate, improving ROI and creating the awesome experiences your customers crave. He will specifically cover:
• Identifying the areas that are dragging down your company’s first-time fix rate
• Automating service parts management to fully optimize inventory
• Real-world examples of manufacturers improving parts management to boost margins