Cindy Elliott

Senior Industry Fellow
Aston Business School

As a recognized Servitization and Technology Strategist, Cindy has the opportunity to study, discuss and influence the evolution of business transformations underway within leading manufacturers worldwide. This transformation, often referred to as Servitization, is a highly complex, multi-year endeavor that manufacturers undergo to transition from being production-centric to being outcomes-based and customer-centric. Cindy’s experience spans more than fifteen years working with global manufacturers and enterprise class technology companies, including seven years at PTC as Senior Director, Market Strategy and Development to launch and grow the Connected Service business segment. Developing strategic market positioning and roadmaps, advanced services buyer personas, and effective go-to-market programs have been essential aspects of my responsibilities. A core area of her expertise is the use of technology, including Internet of Things (IoT), to enable a rapid and successful business transformations.

Check out the incredible speaker line-up to see who will be joining Cindy.

Download The Latest Agenda

Disruptive Service Technologies Focus Day

Wednesday, January 4th, 2017

08:00 Women In Service Breakfast

Women service leaders have a chance to network and make connections with other women right from the get-go. Learn how women executives made their way up the corporate ladder and moved into their role. Be inspired to create the career you want, form mentor/mentee relationships, and celebrate the successes of fellow women in service. Make new friends to encourage a productive conference experience over the next three days.

11:25 Disruptive Service Technology Task Forces

Technology continues to change the way you provide exceptional service and drive revenue and efficiency. During these Task Forces, you choose the technology your company can gain the greatest advantage by leveraging or advancing to the next level. Working with 15 - 20 of your peers, you’ll record 5 concrete strategies you can begin implementing immediately in your service organization. Get ready to disrupt business as usual and see major results in 2017!

1. Responding To Changing Customer Needs To Provide Better Support
Michele Autry, Manager, Service Operations and Administration, Americas, Getinge Group
2. Capturing Value From IoT
Cindy Elliott, Senior Industry Fellow, Aston Business School
Robert Horton, Director, Southern Operations, US, ABB Inc.
3. Overcoming Import And Export Challenges With Repair And Replacement Parts
Wesley Clements, Service & Aftermarket Operations Director, Goss International
4. When Status Quo Becomes The Enemy Of Change – Don’t Let Your Creative Ideas Be Sunk By Process Police
Tom Belisle, Sr. Manager, Service Marketing, Siemens Healthcare
Brijesh Mannattuparampil, In Vitro Product Manager, Siemens Healthcare

Does your organization offer solutions to support one of these disruptive service technologies? Would you benefit from engaging with attendees specifically interested in carrying out the services you offer? Then find out how you can facilitate one of these task forces, contact sponsorship manager Evan Speight at evan.speight@wbresearch.com or 646.200.7828.